Modern enterprise management

Author: Lin Hong
Publisher:
Publish Date: 2004-08-01
Features: This book is written to meet the needs of teaching reform in enterprise management courses for non-economic management majors in higher vocational education and higher specialty education. It incorporates advanced experiences in enterprise management from both domestic and international sources, focusing on introducing new concepts in enterprise management to adapt to the needs of modern enterprise management and comprehensively improve the management level and quality of managers. The book consists of eight chapters, including an overview of enterprise management, enterprise operation management, financial management, production and technology management, quality management, logistics and equipment management, human resource management, and corporate culture and corporate image design. The book emphasizes practical application, highlights basic concepts, presents up-to-date ideas, and features concise content. It is suitable for use in higher vocational education and higher specialty education for non-economic management majors, as well as for reference by teachers and students in ordinary universities and relevant enterprise management personnel.