Design color basics

Author: Compiled by the Japanese Institute of Visual Design / Yu Wenzhu / Lu Na
Publisher:
Publish Date: 2004-01-01
Features: This book is part of the "New Design Series" compiled by the Japanese Institute of Visual Design. It is titled "Fundamentals of Design Color." The book is divided into two main parts: "Preparation for Color" and "Practical Application of Color." The "Preparation for Color" section primarily helps readers understand the overall effects of color and the basic knowledge related to color—such as the fundamental concepts of color and the basic principles of color coordination. The "Practical Application of Color" section introduces two types of color coordination methods: prominent and blended. On this foundation, it explains how to create a visual atmosphere and how to use the emotions evoked by color to express themes. The book presents the knowledge of color coordination through a wealth of illustrations, making the learning process engaging and enjoyable. In the reading sections, multiple color combinations are used to demonstrate the different effects of various color pairings, facilitating reader comprehension. After each chapter, vivid exercises are provided to test learning outcomes and enhance readers' sense of achievement. Additionally, the book includes numerous tips on how to apply color coordination in daily life, enabling readers not only to flexibly use the color knowledge they've acquired in their work but also to transform their daily lives into something vibrant and colorful. We believe this book will undoubtedly become a valuable resource for those who love life and value quality—especially for "color enthusiasts."