Mechanical and Electrical Merchandising

Author: Wei Guochen
Publisher:
Publish Date: 2004-08-01
Features: This textbook can be used for teaching in majors such as marketing, business administration, logistics, and international trade, as well as for self-study or employee training for electromechanical product operators. As a main branch of commodity studies, this technical economic discipline primarily focuses on the use value and realization patterns of electromechanical products, covering the production, circulation, and consumption sectors of goods. On one hand, it has inherent connections with physics, chemistry, materials science, and production technology; on the other hand, it is closely related to social sciences such as business management, marketing, procurement management, and economics. The main research content includes: classification, applications, models, quality indicators, structure and working principles, circulation technology, key management points, as well as domestic and international market dynamics and development trends of electromechanical products. Through studying this book, readers will comprehensively master the basic knowledge and technical management of electromechanical products, providing the relevant theories and knowledge for cultivating advanced commodity management talents.