Outsourcing: Let wealth be interconnected

Author: Yang Chenggang (Compiler)
Publisher:
Publish Date: 2002-05-01
Features: For enterprise outsourcing, many readers may still be unfamiliar with it. But do you know these examples? Coca-Cola, the enduring beverage brand, doesn't engage in beverage production; it only controls the Coca-Cola original liquid formula and brand marketing. Geyao, the world's largest wine production company, hasn't grown a single grape. Galanz, famous for taking over microwave oven production outsourcing, has gained global recognition. Nike, the world-renowned sports product brand, doesn't own factories and focuses solely on high-added-value design and marketing. Boeing, an aircraft manufacturing company, only produces cockpits and wingtips. Why do these world companies do this? Yet they achieve massive profits and dominate huge markets! This is where we haven't yet grasped the new knowledge—business outsourcing strategy.