Corporate Identity Design Tutorial

Author: Yu Tao
Publisher:
Publish Date: 2000-07-01
Features: Corporate identity design is increasingly recognized and accepted by business managers as a culture, a management strategy, and a management method, becoming a powerful tool for enterprises to enter the market. With its strategic, holistic, differentiated, and stable operational processes and content, corporate identity design achieves systematic integration from the abstract corporate identity concept to the concrete visual identity, enabling enterprises to continuously improve their business environment, highlight their operational personality, and achieve their business goals in market competition. This book is divided into 6 chapters, the order of which reflects the logicality of the entire operational process, enabling learners to fully understand the internal connections between the various stages of corporate identity design. In specific development practices, learners can adapt flexibly based on the motivations and backgrounds of different enterprises in introducing CI, as well as their strategic goals and priorities.