Principles and Practices of Hotel Management

Author: Ding Lin
Publisher:
Publish Date: 2004-08-01
Features: This book introduces the principles of modern hotel management, systematically and comprehensively explaining the fundamental theories, methods, and practices of modern hotel management by analyzing numerous detailed successful cases of hotel management both domestically and internationally. The book is divided into 12 chapters, covering topics such as an overview of hotels, development strategies and capital operations, strategic management, information management, service management, human resource development management, marketing management, material and equipment management, safety management, information management, corporate culture construction, and a comparison of hotel management between China and other countries. To facilitate teaching, the book adopts a relatively advanced textbook format, with learning summaries and objectives at the beginning of each chapter and "class discussion questions," "chapter summaries," "key terms and concepts," "reflection questions," and "mini-cases or reading materials" at the end of each chapter to enhance students' understanding and consolidation of theoretical knowledge.