New Management Dictionary -- A Collection of 168 Popular Management Concepts in the World: A Collection of 168 Popular Management Concepts in the World

Author: Huang Yu
Publisher:
Publish Date: 2004-09-01
Features: With an open academic perspective and nearly two decades of management practice, the author meticulously selects and compiles from a vast array of management books, numerous domestic and international financial and economic publications, as well as case files from management consulting firms over several years. The book is divided into four major sections: "Marketing Strategy," "Management Tools," "Basic Principles," and "Comprehensive Topics," encompassing 168 internationallynew, classic, and popular management concepts, totaling approximately 280,000 words. Each entry offers in-depth analysis and insightful commentary, combining practical methods with case studies, making it highly practical and tool-oriented. The content covers all aspects of management fields such as marketing, organizational strategy, human resources, financial management, production operations, management skills, and thought principles, making it an essential reference for large, medium, and small enterprises, government departments, various organizations, management professionals, university faculty and students, and business practitioners.