Strategic Management 8th Edition

Author: [US] David, translated by Li Kening
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Features: This book elaborates on the general principles of corporate strategic management and proposes pathways for telecom enterprises to shape competitive advantages and enhance core competitiveness through strategic management, addressing the competitive landscape and development opportunities faced by China's telecom industry. The book is divided into 7 chapters, covering topics such as the external environment analysis of telecom enterprises, the internal strategic elements analysis, the selection, evaluation, implementation, and control of telecom enterprise strategies, and the strategic management of telecom enterprises in the era of competition and cooperation. It introduces both domestic and international new theories and methods of strategic management and includes case studies, combining theory with practice to provide enlightenment for readers. This book serves as a training textbook for corporate strategic management and is suitable for managers and technical personnel in various types of telecom operating enterprises, as well as for management courses in postal and telecommunications universities.