21st Century Business Trends

Author: Ben Enzheng
Publisher:
Publish Date: 1998-01-01
Features:
Introduction This book is primarily aimed at current and future business managers. It not only includes the strategic wisdom and tactics of ancient strategists but also the winning secrets of contemporary business masters. The Eastern Confucian traditional culture and Western scientific management methods complement each other, showcasing the exquisite art of business management. The most prominent feature of this book is its background of rich and detailed business warfare cases, outlining the general picture of the 21st-century business strategies from five aspects: understanding the trend, leveraging the trend, creating the trend, guiding the trend, and enhancing the trend. It provides specific and profound elaborations, combining substantial theoretical content with strong practicality, making it easy for business professionals to understand and reference. The 21st century is an era full of opportunities and challenges. Only by "understanding the trend" can one "create the trend"; only by "leveraging the trend" can one "enhance the trend"; and only with the right "guidance of the trend" can one achieve success. Exploring the "Five Trends" is the main purpose of this book and should also be the relentless pursuit of future business managers.