Battle of the century

Author: Zhao Min
Publisher:
Publish Date: 2004-01-01
Features: The author is the founder of a consulting company, who is the only Chinese person selected by the World Economic Forum in Davos, Switzerland, as one of the "100 Global Future Leaders of 2001." Some articles in this book were used as training materials for senior management by companies such as AsiaInfo before being formally published. On a vibrant spring day, I, along with a few entrepreneur friends, bathed in golden sunlight and embarked on a winding journey along the northern Great Wall. The rolling mountains, lush green fields, and the silence of all things, with the gentle mountain breeze and the round sunset—in an instant, the smoke of war and the clashing of swords appeared, and the roars of cannons in the midst of the battle shook the sky. In a sense, isn’t the competition between companies a war without smoke? The factors that determine a company’s success are multifaceted, both internal and external. However, where does the decisive battle unfold?
· The decisive battle lies in the entrepreneur;
· The decisive battle lies in the mechanism;
· The decisive battle lies in management;
· The decisive battle lies in details.
The 52 articles throughout the book revolve around the nine characters "entrepreneur, mechanism, management, and details," reflecting different aspects of the decisive battle. Readers can imagine them as the 52 weeks of a year; 12 themes arranged by 12 months; and 4 decisive keys arranged by 4 seasons. Therefore, readers can fully enter the decisive battle from different perspectives based on the characteristics of their own companies.