Capture requirements effective sales interviews

Author: Guangdong Economic Press
Publisher:
Publish Date: 2004-08-01
Features: For an ordinary salesperson, especially one who has just entered the sales industry, sales presentations can be very painful. Because in this real face-to-face interaction with customers, there are too many variables, and it can be said that "one misstep can ruin everything." Therefore, salespeople feel that sales presentations are unpredictable. In fact, we don't need to worry so much. As long as we are familiar with the entire presentation process and know how to proceed at each step, you will find that actually getting a customer to close is as simple as that! So, what is the entire process of the presentation? What constitutes a successful sales presentation? This learning program shares with you from three major aspects:
· How to effectively break down the customer's icy door—creating a harmonious atmosphere.
· How to explore the customer's needs through effective questioning and listening.
· How to showcase a perfect product—meeting the customer's needs.