300 Management Stories That Influence an Entrepreneur's Life

Author: Chang Hu
Publisher:
Publish Date: 2004-08-01
Features: This book avoids the heavy logical overlap and rigid, eight-fold schematic reasoning often found in traditional management books. In this book, every story is a vivid case study, perfectly aligning with the characteristics and trends of many current MBA courses. These cases are carefully selected and easy to understand, effectively portraying the core management philosophies of these enterprises through storytelling, truly offering valuable insights. The book features the following:
1. The first and only story-based MBA teaching material in China to date.
2. A comprehensive collection of Chinese management stories and fables.
3. A story-driven, all-around exploration of various issues and methods in the field of management.
4. A collaborative effort by two renowned experts as a gift to society.
5. A light and engaging writing style, accompanied by numerous illustrations.
6. Interactive communication opportunities with the book's editorial team and editors.