Author: Richard Boon
Publisher:
Publish Date: 2004-01-01
Features: Direct selling is not the whole story of Dell's; establishing an industrial standard for the future is the true secret of Dell. It can be said that all industries today want to replicate Dell's "discipline, speed, and efficiency." At the age of 12, Michael Dell first experienced the power of "direct contact" and the rewards it brought, and by 16, he earned more money than his teacher. Of course, Dell was not, as the rumors go, completely uninterested in academics like Bill Gates; on the contrary, he was very serious about attending university. He "spent his freshman year on campus, one hand holding a textbook and the other holding a stack of memory chips." In 1984, at the age of 18, Dell founded "Dell Computer Corporation," and by then, he was truly a boss. By 23, Dell had become a millionaire. Today, no one in the world is more efficient in manufacturing computers than Dell. As his business expanded, Dell made enemies in every new field, and Dell's competitive level was no longer just personal computers; Dell was challenging everyone. Michael Dell is a highly legendary figure. He is not only an absolute genius in technology but, more importantly, he deeply understands how to transform technology into services for customers, which is the very secret behind his success. In an era where society increasingly demands services, we should be grateful that he didn't become "Bill Gates II" but chose to be "Michael Dell I."
Mike Dell Biography
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