Event Management

Author: Wang Yunxi
Publisher:
Publish Date: 2004-08-01
Features: This book is one of the series textbooks for event and exhibition management in higher education institutions. The entire book consists of twelve chapters, primarily covering the theoretical foundations of event and exhibition management, as well as event and exhibition organization management, event project management, on-site event management, event publicity, organization, and promotion management, post-event management, event human resource development and management, event financial management, event venue and facility management, and event logistics management. This book serves as teaching material for event and exhibition management programs in colleges and universities, and can also be selected as an elective for tourism management, hotel management, and other related fields. Additionally, it is a reference book for industry training or further studies in related sectors.