Success and Failure Cases of Small and Medium Enterprises

Author: Gao Yuan
Publisher:
Publish Date: 1999-09-01
Features: This book selects more than 20 typical success and failure cases of small and medium-sized enterprises at home and abroad, categorized by 13 industries and 7 business models. It highlights the shining points of success, draws lessons from failures, or summarizes how "current corporate giants were once small and humble" and how they overcame hardships to persist in growth and development, aiming to develop the thinking of marketing professionals and inspire the minds of marketing enthusiasts.