Automotive Empire

Author: (USA) Gil Amelio
Publisher:
Publish Date: 2002-01-01
Features: Facing internal and external challenges, Gil Amelio launched a comprehensive rescue operation: restructuring the company, raising funds to solve the liquidity issues of the business. Competing against Microsoft, to save the precarious Apple operating system, he negotiated with Bill Gates, attempting to reach an agreement. Acquiring other operating system companies, he engaged in a final struggle against Microsoft, vying to regain lost market share.