Introduction to E-commerce

Author: Chen Yuebo
Publisher:
Publish Date: 2004-08-01
Features: This book is suitable as a textbook for e-commerce majors and other economic management majors. The book is divided into 10 chapters, introducing an overview of e-commerce, e-commerce transaction models, internet technology and e-commerce website development, electronic payment, online marketing, logistics management, customer relationship management, financial e-commerce, legal regulations of e-commerce, and e-commerce experiments. The book is rich in content, well-structured, and. It is also suitable for a broad audience of e-commerce enthusiasts and students and teachers of relevant majors in colleges and universities for reference.