Enterprise Strategic Management

Author: Xu Jiabin
Publisher:
Publish Date: 2004-07-01
Features: The book's two major characteristics are its accessibility and strong practicality. With ten chapters, it introduces a comprehensive knowledge system of strategic management and a wealth of new strategic management knowledge. Through studying this book, readers not only gain a detailed understanding of the knowledge system of strategic management but also, guided by the knowledge learned, can formulate reasonable corporate development strategies. The writing style and format of the book are consistent with other books in the series, each chapter consisting of two parts: knowledge introduction and case studies. The content of each chapter is self-contained and can address various problems encountered in the process of strategic management.