Modern Advertising Design Creativity and Expression

Author: Hang Hai
Publisher:
Publish Date: 2003-06-01
Features: This book elaborates on the development and future trends of contemporary advertising concepts from aspects such as the evolution of positioning, the conveyance of advertising messages, images and text, the art of desire, and the ecological responsibility of words and actions. It employs the latest findings from disciplines such as psychology, information theory, visual perception theory, and marketing to provide in-depth yet accessible explanations and analyses of advertising strategies, creativity, and expression. It is suitable for advertising professionals, young faculty members in design institutions, graduate students, or advanced-level students to study.