The Maverick and His IBM Empire: The Watson Story

Author: [USA] Meni
Publisher:
Publish Date: 2004-08-01
Features: Thomas Watson was an extraordinary great entrepreneur of the 20th century. He built one of the most successful and enviable businesses of the century. His personal charm was no less than that of IBM itself. It is difficult to summarize him in a few words. In this book, the author has successfully restored the life of Watson. The protagonist is no longer an empty symbol, nor a pile of trivial matters and data, nor a dogmatic summary of so-called management experience, but a real person, a great person, a fascinating person. It is so vivid, so lively, so three-dimensional and rich, that we truly see the original truth of an outstanding creator. As one of the greatest entrepreneurs of the 20th century, Thomas Watson profoundly influenced the greatest management thinker of the modern era, Peter Drucker. He was one of Drucker's most revered leaders and an idol to him. Drucker regarded him as a pioneering figure, and to a great extent, the creator of the post-industrial society. He built a great American institution, changed the way people managed companies, and propelled this progress into a completely new era called the Information Age. He was one of the few people who used business to change society and the way people lived. This book introduces the life of Watson, divided into 14 chapters, including: Igniting the Fire of Independence, Flint's Discovery, The Chaotic C-T-R, Nurturing Early IBM, Courage and Luck, Enemies and Illusions, The King and the Castle, The Elder and the New Electronic Age, etc.