Introduction to Public Relations

Author: Harrison
Publisher:
Publish Date: 2004-03-01
Features: The "Introduction to Public Relations" we introduced is exclusively published in China by Economic Science Press under the authorization of Thomson Learning, a global leading educational publishing group. Thomson Learning is one of the world's largest educational publishing groups, and its textbooks for all levels are widely popular among readers in the United States and many other countries around the world. "Introduction to Public Relations" consists of ten chapters, specifically including: Introduction to Public Relations, The History of Public Relations, The Theoretical System of Public Relations, Public Relations Planning, Corporate Public Relations, Crisis Public Relations, Internal Communication, Community Relations and Shareholder Relations, Public Relations Professionals, and The Development Trends of Public Relations.