International Business

Author: Yan Guoqing
Publisher:
Publish Date: 2004-09-01
Features: This book is specifically written for undergraduate and graduate students in higher education institutions as an international business textbook. It can also be used as a training manual for foreign trade and economic personnel, as well as a self-study guide for individuals interested in international business. The book is divided into 8 chapters. Chapter 1 introduces the research content and framework of the book; Chapter 2 discusses international market competition and elaborates on theories of international competitiveness in detail; Chapter 3 systematically explains the theories involved in cross-border operations, including international trade theory and international investment theory; Chapters 4 and 5 introduce the process of corporate internationalization and the common approaches typically adopted in corporate internationalization; Chapter 6 covers the aspects of international marketing involved in cross-border operations; Chapter 7 analyzes the cultural, legal, and political environments involved in cross-border operations; Chapter 8 systematically explains the cross-border operation strategies in international business, including international organization strategy, international marketing strategy, international human resource management, and international financial management.