International Business Operations and Management: A Series of Textbooks for Higher Vocational and Specialized International Trade Majors

Author: Lin Kang
Publisher:
Publish Date: 2004-08-01
Features: This book takes the operation and management of multinational corporations as the thread, introducing the macro operating environment of multinational corporations, transnational operation strategies, international investment strategies, marketing strategies, internal trade status, technology transfer status, and relationships with governments, among other content.