Television program scheduling and packaging

Author: Zhou Jing
Publisher:
Publish Date: 2003-01-01
Features: With the development of the television industry, the improvement of television transmission methods, and the increase in television channels, the arrangement of television programs has become increasingly important for various stations, serving as a key means for them to serve and compete for audiences. It is believed that the articles in this book will provide inspiration for the leaders and editors of various stations. The packaging of television programs has become a growing focus for television stations, including television program production companies. The articles in this book offer in-depth discussions and summaries of television packaging from theory to practice, and it is expected that these articles will attract the interest of relevant personnel. The compilation and publication of these articles also set a good foundation for further research on the issue of television program packaging.