Enterprise E-commerce

Author: Liu Jicheng
Publisher:
Publish Date: 2004-09-01
Features: This book integrates knowledge, theory, practicality, and innovation, featuring rich content, numerous cases, illustrations, and easy-to-understand language, forming distinct characteristics. It is suitable as a textbook or teaching reference for universities and colleges offering majors in finance, management, computer science, and related fields, as well as for corporate e-commerce training. Adapting to the new trends of online e-commerce, the book closely aligns with the practical needs of enterprise e-commerce, comprehensively introducing specific application methods and strategies. Through the analysis of numerous case studies, it enables readers to understand and master e-commerce knowledge in a relaxed and enjoyable atmosphere, inspiring them to actively engage in e-commerce activities.