The first book on marketing strategy

Author: Norton Perley
Publisher:
Publish Date: 2004-03-01
Features:
Facing increasingly fierce market competition:
How to develop an intelligence system for competitors?
How to uncover new market opportunities through a systematic approach?
How to apply customer-oriented relationship marketing strategies?
How to cultivate a strategic thinking mindset in the digital age?
Your questions can be answered in this book—this is a practical strategy guide for marketing.
With years of experience in marketing management and product development, the author provides a detailed explanation of how to formulate and apply various marketing strategies. The content is easy to understand and is interspersed with numerous charts, offering specific solutions for all situations that marketing professionals and managers may encounter.
· Strategic guidance that progresses from simple to complex
· Practical and efficient competitive strategies
· Marketing secrets that are interconnected
· A valuable assistant for achieving business success
A practical marketing strategy guide that will inspire you with fresh ideas for solving business problems!