Enterprise Strategic Management (：)

Author: Xu Jiabin
Publisher:
Publish Date: 2004-07-01
Features: This book is consistent with the writing style and format of the other books in the series, consisting of two parts in each chapter: knowledge introduction and case studies. Each chapter is self-contained and can address various problems encountered in the strategic management process. Its two major features are simplicity and depth, as well as strong practicality. With ten chapters, this book introduces a complete knowledge system of strategic management and a wealth of new strategic management knowledge. Through studying this book, readers not only gain a detailed understanding of the knowledge system of strategic management but also, guided by the knowledge learned, can formulate reasonable corporate development strategies.