How to Conduct Successful Event Management

Author: Deborah Rohrbach
Publisher:
Publish Date: 2004-05-01
Features: This is the authoritative guide to analyzing event operations methods worldwide! It introduces the main practitioners in the event industry and their responsibilities, explains the crucial role of events in corporate marketing strategies, and provides many highly valuable operational suggestions from a business management perspective. The book comprehensively covers the management knowledge and information needed for event planning! Easy to understand, yet insightful! The author provides various practical insights for designing a successful event! Business events are an important means for companies to engage in marketing and advertising, one of the effective ways to demonstrate products and provide information in a B-to-B environment; at the same time, they are the core business and profit source for many enterprises. How to Conduct Successful Event Management is a comprehensive guide detailing how each aspect of event management operates—from the role of events in marketing, to the responsibilities of different individuals involved in planning and executing a successful event. In this book, global event management authority Deborah Rohrbach shares her readers with years of practical experience; the importance, roles, and relationships of key roles such as event managers, exhibitors, and attendees; the selection of event venues and locations; and how to integrate event operations with contractors. For event managers, exhibitors, attendees, and marketing professionals, How to Conduct Successful Event Management is an extremely practical reference manual that can help them successfully plan and manage various types of events!