Enterprise management and operation

Author: edited by Zhu Yongfa
Publisher:
Publish Date: 2004-08-01
Features: Management is the guide for all business activities, and business management is the management of business operations. Its fundamental requirement is to enable a company's operations to proactively adapt to changes in the business environment and to formulate business philosophy, policies, goals, strategies, and tactics based on these changes to ensure the company achieves the best possible economic benefits. "Business Management" is a discipline that studies high-level strategic decision-making and holistic management issues in enterprises. The main content of this book includes management principles, modern corporate systems, business organization, business environment analysis, business decision-making, business planning, network planning technology, goal management, product development, technological progress, financial decision-making, and international business. This book is designed as a professional textbook for students and teachers of economics and management majors in higher education institutions, and can also serve as a textbook for business learning and on-the-job training for various business managers.