Business Planning: A 21st Century General Undergraduate Economics and Management Series Planning Textbook

Author: Li Shengxiao
Publisher:
Publish Date: 2004-08-01
Features: This book incorporates research findings on corporate planning and corporate planning studies from both domestic and international sources. It adheres to the principle of combining theory with practice, providing a comprehensive review of corporate planning studies, and strives to give readers a thorough understanding of the historical development of corporate planning. The book emphasizes practicality, not only introducing the general principles and methods of corporate planning but also offering specialized discussions on corporate strategic planning, corporate marketing planning, corporate project planning, corporate restructuring planning, and corporate public relations planning, based on China's actual conditions. Additionally, the book dedicates a section to explaining the writing techniques for corporate planning proposals. This book can serve as a textbook for undergraduate business management majors in higher education institutions and is also suitable for reading by corporate management personnel.