Marketing

Author: Liu Yang
Publisher:
Publish Date: 2004-08-01
Features: This book can be used as a textbook for undergraduate students in universities and colleges, as well as a reference for on-the-job training and self-study for economic management personnel. Based on a systematic presentation of marketing theory, the book emphasizes the absorption and reference of advanced ideas from abroad, and conducts research on marketing theories, strategies, methods, and techniques applicable to Chinese enterprises from the perspective of China's actual conditions.