Survival - Improving the Way Enterprises Win at Survival: Improving the Way Enterprises Win at Survival

Author: Zheng Qiming
Publisher:
Publish Date: 2004-08-01
Features: This book starts by analyzing the current state of Chinese enterprises, integrating advanced management experiences from around the world. It touches on the pulse of enterprise survival, providing rigorous and detailed discussions on the essential elements, central nervous system, goal system, security system, internal driving forces, crises faced by enterprises during survival and development, and strategies for coping with survival crises. It elaborates on the core significance of enterprise management, explores the general patterns of era transformation, and opens up a brand-new perspective for the future. It is a summary of practical experience in management theory and practice, representing a bold breakthrough between traditional management, modern scientific management, and leadership art.