Classic design

Author: Reed Heide
Publisher:
Publish Date: 2004-08-01
Features: In recent years, the status of product design in the UK has been on the rise. This can be attributed to both the greater emphasis placed by management scholars on the value of design and innovation, and the revival of British manufacturing. Product design has become the darling of the entire UK society—form and aesthetics have become a key factor for the British public when purchasing consumer goods. While product designers enjoy the growing attention from the public, they have also extended their professional reach into broader fields. Today, their concept of "product" no longer includes only traditional durable goods, but also encompasses transportation vehicles, interior decor, marketing tools, and a full range of services required to build a brand. Classic Design takes readers on an exhilarating tour of the UK product design industry, making it an essential read for designers, managers, and all those involved in the production of consumer or industrial goods. ★Design ideas of the top ten product designs and ten outstanding design companies in the UK ★Showcases the work methods and thought processes of design masters ★ ★An essential read for designers and managers This book features ten recent works completed by ten of the UK's most creative design companies, showcasing the work methods and thought processes of the designers. These works include: Factory Design Company's speaker series designed for Tannoy; TKO Design Company's groundbreaking Titan washing machine; PriestmanGoode Design Company's new high-speed train designed for the Virgin Group; Seymour Powell Design Company's unique leather bag series designed for Connolly; IDEO Design Company's digital camera specifically designed for Handspring's Visor handheld computer; PSD Design Company's mobile phone series designed for Swatch; Tangerine Design Company's Global Club seats designed for British Airways—seats that unfold into a true flat bed; FM Design Company's new Oyster travel bag designed for Samsonite; Frazer Design Company's TV remote control designed for Sky Broadcasting; Therefore Design Company's globally popular Revo handheld computer designed for Psion.