Rumor Guide

Author: Xu Jinjiang
Publisher:
Publish Date: 2004-04-01
Features: A "demon book" that roams the space between fashion and academia, twelve must-reads for different professions——
· Sociologists must read: The mystery of SARS and the mystery of rumors
· Communication scholars must read: Rumors and news are like twins
· Economists must read: The stock market is a rumor market
· Folklorists must read: Behind the calling of souls
· Psychologists must read: Aggression, curiosity, anticipation, nihilism
· Government officials must read: Public crises and rumor control
· Public figures must read: Success and failure through rumors
· Scholars must read: An emerging interdisciplinary field
· White-collar workers must read: About office politics
· Managers must read: Let go of the balloon and rise
· Businesspeople must read: A grand tour of rumor marketing
· The general public must read: Everyone loves to hear rumor stories
Some of the cases discussed in this book are cited from news media and online reports and have not been verified. They are used solely for the purpose of rumor studies and analysis. The parties involved and readers are encouraged to think and discern rationally.