8 Rules to Break Business Conventions

Author: Bob Lutz
Publisher:
Publish Date: 2004-09-01
Features: This book is filled with challenges to established rules, as Lutz has never been a conventional person. He was often seen holding a martini glass in one hand and a cigar in the other, full of passion and anticipation for the future. Over the years, Lutz has made significant contributions to Chrysler, completely transforming the company's traditional approaches to product design, development, and sales. Given this, Lutz has an optimistic outlook on what he calls "unpredictable changes." With a rebellious personality and a casual style of dress, Lutz prefers to believe in the powerful force of innovation rather than relying on tedious numerical and chart analyses. After being immersed in business media, have we come to treat certain business conventions as unbreakable laws? Are they truly infallible? In this book, Bob Lutz, former CEO of Chrysler, provides a resounding "no." Are customers always right? Yes! But are they always correct? NO! Lutz tells us: Customers are not always right. Is that rebellious enough? If so, then the eight rules of Bob Lutz undoubtedly deliver a powerful blow to our mental boundaries. His personal experience at the three major American automakers makes the content of this book highly valuable for reference. Target Audience: Mid-to-high-level leaders and managers in enterprises, teachers and students in relevant disciplines at major universities, as well as individuals from all walks of life who are interested in this topic.