Marketing Psychology

Author: Feng Liyun
Publisher:
Publish Date: 2001-01-01
Features: "Marketing Psychology" is a science that studies the psychology and behavior of marketers and consumers. The book is divided into four parts: "Psychology of Marketers," "General Psychology of Consumers," "Consumer Buying Psychology," and "Psychology of Internet Marketing." The content covered includes: the individual psychology of marketing personnel, the psychology of intermediaries, the psychological impact of marketing organizations, the personality psychology of consumers, market positioning and consumer buying psychology, and the analysis of internet marketing psychology, etc.