Modern enterprise management

Author: Wu Zhenshun
Publisher:
Publish Date: 2004-08-01
Features: This book fully reflects the new knowledge and new theories of modern enterprise management in the 21st century, emphasizing the combination of theory and practice, tradition and innovation, comprehensiveness and focus. Its content includes General Principles of Enterprise Management, Enterprise Organization and Culture, Enterprise Strategic Management, Enterprise Marketing Management, Enterprise Production Management, Enterprise Quality Management, Enterprise Human Resource Management, Enterprise Financial Management, Techno-Economic Analysis, Enterprise Innovation and New Product Development, and Chapter 11 on Enterprise Management and the WTO. Each chapter begins with "Learning Objectives" and ends with "Chapter Summary" and "Discussion Questions," with some chapters also including "Case Studies." This structure helps students clarify learning objectives and enhances their ability to apply theoretical knowledge to solve practical problems. The book can serve as a teaching material for science and engineering majors in ordinary universities and colleges, as well as a training textbook and reference material for enterprise technical personnel and managers.