Travel Economics

Author: Tian Li
Publisher:
Publish Date: 2004-08-01
Features: This book integrates theory and practice, combining both qualitative theoretical research and quantitative empirical analysis, thereby demonstrating strong theoretical rigor, scientific validity, systematicity, and applicability. It serves not only as a textbook for teachers and students of tourism management and related disciplines in colleges and universities but also as a professional teaching material for higher vocational education and self-study examinations. Moreover, it holds significant reference value for professionals engaged in tourism economic research, tourism industry management, tourism marketing, tourism economic analysis, and related fields. Tourism economics is a foundational course in tourism management. Based on modern market economy theory and Western economic theories and methods, this book, while fully absorbing and drawing upon the latest achievements in tourism studies, employs multidisciplinary knowledge and methods to comprehensively and systematically elaborate on the fundamental theories and methods of tourism economics. The main contents of the book include: the formation and development of tourism economy, the operation and nature of tourism economy, the status and role of tourism economy, tourism products and development, tourism demand and supply, tourism markets and expansion, tourism pricing and strategies, tourism consumption and effects, tourism income and distribution, tourism investment and decision-making, tourism enterprises and operations, tourism economic structure and optimization, tourism economic efficiency and evaluation, and tourism economic development strategies.