Business E-Commerce and Management Innovation

Author: Li Changhua
Publisher:
Publish Date: 2004-08-01
Features: This book first analyzes the application development of business electrification in the context of the internet economy, establishing a new perspective: business electrification is an advanced operational management model for modern enterprises. On this basis, the book explores a series of topics such as corporate management transformation, innovation in business competition methods, innovation in corporate organizational structure, business process reengineering, corporate resource integration, and corporate cultural innovation, analyzing their correlation and impact with business electrification. Additionally, it combines several hot issues in corporate management, such as how marketing methods should be transformed, the construction of learning organizations, innovation in operator incentive mechanisms, and product brand strategy and zero-defect management, to elaborate on the general requirements for the application of business electrification.