Public Relations Practice: New Century Vocational and Technical College Practical Planning Textbooks·Public Basic Series

Author: Peng Zouping
Publisher:
Publish Date: 2004-08-01
Features: This book systematically introduces the basic theories of public relations, covering key aspects such as the fundamental concepts of public relations, their emergence and development, the elements and functions of public relations, organizational development, the essential qualities and skills of public relations professionals, public relations etiquette, public relations research, public relations planning and implementation, special public relations events, and an analysis of common misconceptions in public relations. The book is characterized by its well-balanced theoretical depth and exemplary case studies. It can serve as a textbook for students majoring in public relations or related liberal arts disciplines in vocational and technical colleges, as well as a reference for corporate executives and public relations planners.