Introduction to Exhibition and Event Activities

Author: Liu Dakuo
Publisher:
Publish Date: 2004-08-01
Features: The exhibition industry is one of the most prominent components of the modern service sector, hailed as "the bread of cities" and the "smokeless industry." This book serves as an introductory textbook for readers to understand the exhibition industry. It concisely introduces the basic scope of exhibition activities, their historical development, fundamental characteristics, regional distribution, as well as the structure and functions of exhibition centers and other foundational knowledge related to the exhibition industry. On this basis, it further explores the operational processes of exhibition activities, crisis management, and industry management models and opening-up conditions. Additionally, the book elaborates on the close integration between exhibitions and tourism, explaining their fundamental relationship; and for the cultural and informational exchange in the exhibition industry, it introduces general knowledge of cross-cultural communication in the exhibition industry. This book is suitable for undergraduate teaching in exhibition and tourism disciplines, as well as for professionals in the exhibition industry.