Survival: Improving the Winning Way of Enterprise Survival

Author: Zheng Qiming
Publisher:
Publish Date: 2004-08-01
Features: This book begins by analyzing the current state of Chinese enterprises, integrating advanced global management experiences to touch the pulse of corporate survival. It rigorously and comprehensively discusses essential survival elements, the central nervous system of survival, the survival goal system, the survival support system, the internal driving forces of survival, the crises faced by enterprises, and strategies for survival crises. It elucidates the core significance of enterprise management, explores the general patterns of era transformation, and opens up a brand-new perspective for the future. It is a summary of practical experience in management theory and practice, representing a bold breakthrough between traditional management and modern scientific management as well as leadership art.