Social psychology

Author: Zheng Xue
Publisher:
Publish Date: 2004-07-01
Features: This textbook is designed for students majoring in psychology, sociology, public relations, management, and social work. Its purpose is to systematically introduce the theories and research findings in the main fields of social psychology, enabling students in related disciplines to grasp the basic concepts, theories, and methods of social psychology and apply them to analyze and solve social psychological problems. The book explores the subject matter and methods of social psychology, as well as its historical development, social cognition, interpersonal relationships, social attitudes, social behavior, group psychology, and other key research areas such as national culture and national psychology, social change, modernization, and the evolution of national psychology. Adhering to the principle of combining scientific rigor with practicality, the book reflects the main theories, classic studies, latest findings, and research achievements in China within the fields of social psychology, while also linking theory to practice, making it highly readable.