Competitive intelligence

Author: Qian Jun
Publisher:
Publish Date: 2004-06-01
Features: Six Dynasties Pine Knowledge Management Library. In the process of transitioning to the knowledge economy era, knowledge will become the center of enterprise management, and the competitive strength of enterprises will primarily be reflected in their knowledge strength. This book takes the "World's Most Admired Knowledge Enterprises" (MAKE) selected annually as the main research subject, systematically exploring more than 40 cases from different organizations and industries, such as Microsoft, Ernst & Young, BP, and the U.S. Army, from aspects such as "Knowledge Management Strategy and Practice," "Knowledge Sharing and Knowledge Transfer," "Market-Oriented Knowledge Management," "Training of Enterprise Knowledge Employees," "Learning Organizations and Their Operations," "Solutions and System Construction," and "Knowledge Management of Intangible Assets." Each case focuses on a specific theme, summarizing the benchmark role of these world-class enterprises in knowledge management in a particular field. This book integrates academic rigor, cutting-edge insights, and practicality, making it suitable for learners of information management and enterprise management. It is also a valuable reference for IT professionals, consultants, as well as mid-to-high-level managers such as CEOs, CIOs, CKOs/Marketing Managers, and Human Resources Managers of enterprises. Additionally, it serves as a reference for knowledge-intensive institutions such as government agencies, universities, research institutions, and libraries.