Kotler's Marketing Management: 6th Edition

Author: Gary Armstrong
Publisher:
Publish Date: 2004-10-01
Features: "Marketing: A Managerial Perspective" 6th Edition guides students on an exciting and full of new discoveries journey in learning marketing. Its goal is to help students master the basic concepts of modern marketing in a highly enjoyable, relaxed, yet practical and effective way. To achieve this goal, it is essential to continuously seek the optimal balance between the "three pillars" that constitute the content of this book—theory and concepts, operations and applications, and teaching methods. "Marketing: A Managerial Perspective" presents the latest authoritative theories and concepts in marketing, applies theory to real-life scenarios through vivid examples in marketing operations, and adopts a teaching approach that combines both theory and practical applications. This makes the book not only easy and enjoyable to learn but also highly engaging.