Introduction to International Communication Studies

Author: Guo Ke
Publisher:
Publish Date: 2004-07-01
Features: International Communication is a relatively new discipline that has emerged in China in recent years. The rise of this discipline is a result of the development needs and inevitable outcomes of the news media industry and academia in China during the era of globalization and informatization. The writing approach of this book is "comprehensive review, objective evaluation, highlighting key points, and focusing on China." To embody this approach, the book first elaborates on the conceptual issues of international communication, its historical development, current state, and characteristics. The book also discusses the theoretical framework and research focus of International Communication as a discipline, and proposes three paradigms for international communication research based on a comprehensive review of relevant theories. For the first time, the book provides a comprehensive introduction and analysis of the three major components of International Communication: namely, international media, international information flows, and the study of the global media system. The book not only connects theory with practice by providing a comprehensive introduction to the basic content of international media, international information flows, and the global media system, but also elaborates on new issues and phenomena in these aspects during the process of international communication from multiple perspectives such as politics, economy, culture, and the international environment, offering researchers and students in China a fresh research perspective and framework. The book also discusses the rise of Chinese media in international communication over the past 20 years. This aspect reflects the localization of international communication research, and as China's overall national strength continues to improve, the field of international communication in China has increasingly attracted the attention of scholars both domestically and internationally. The book follows standard citation practices, presents clear viewpoints, and combines summary with innovation. It is both theoretically grounded and practically oriented, reflecting the author's research strength in this field. The book can serve as a textbook for undergraduate and graduate students, as well as media professionals and publicity cadres at various levels for self-study and improvement, and can also be used as an ideal reference book.