Travel E-commerce

Author: Buharis
Publisher:
Publish Date: 2004-07-01
Features: This book has a simple and clear structure. The first part helps readers understand the changes driven by new technologies, including basic strategic management choices and the impact of information technology on strategy. It explains that the changes brought by information technology are not limited to the tourism industry but are integrated into the entire business process. Subsequently, the book explores the relationship between strategic management and tourism and information technology from a strategic management perspective. The second part mainly introduces some major sectors in the tourism industry, providing a comprehensive overview of the strategic and operational management applications of information technology in these sectors. The final part concludes with a discussion on the future, explaining that we will face more comprehensive technologies, deeper integration of technology and the tourism industry at multiple levels, and closer collaboration across various aspects.