Water Margin Action - Opening the Nine Mystical Gates of Marketing Execution: Opening the Nine Mystical Gates of Marketing Execution

Author: Tan Xiaoshan
Publisher:
Publish Date: 2004-08-01
Features: This is a great book exploring marketing management, constructing engaging dialogues about marketing consulting through the characters from Water Margin. It demonstrates the soulful exchanges and collisions between marketing execution roles, as well as how to inspire each other and. Under the leadership of Song Jiang and Lin Chong, the new Mount Liang company went into battle again, experiencing countless challenges and tests in the business war camp. They reinterpreted the nine key aspects of marketing reception and analyzed the problems that, such as low performance, price wars, customer retention, account risk, and channel management. They proposed innovative solutions from a systematic perspective and revealed the following key points. Marketing execution is an indispensable part. Analysis and planning are the front end of marketing, the premise and foundation for successful marketing; reception and control are the back end of marketing, the fundamental guarantee for ensuring the effective implementation of strategic plans. Performance is a barometer of a company's operational status and an important indicator of the quality of marketing execution. Whether execution is, effective, and can be seen from performance. Marketing execution must delve into the details. Every level must be precise and, every step must be checked and, and every detail must be considered meticulously, leaving no room for errors. For example, Jingbao provides high-quality and reliable products; targeting the intersection of consumer desires, actual purchasing power, and corporate revenue to develop products and set prices; employing cautious yet innovative competitive strategies; conducting brand setting and management at low cost and high efficiency; effectively caring for customers and implementing customer value stratification management to rationally utilize limited corporate resources; extending credit based on customer credit ratings to avoid marketing risks; nurturing sales channels with care to unleash their "synergy" and form an upward marketing. Marketing execution is not about putting on a show or performing difficult acrobatics barefoot on a tightrope, or making dazzling performances on stage to win applause. The essence of marketing execution is practical market action! Unwavering marketing implementation! Having a plan and taking action but failing to truly implement it is undoubtedly a loss, a waste, and a desecration of action! This book, set against the backdrop of Water Margin characters, uses a relaxed, natural, and fluent style to turn marketing activities into stories and plots, guiding readers to think about the mysteries and intricacies of marketing reception and savor the joys and sorrows of the process. It is a practical and enjoyable marketing leisure read.