Introduction to Exhibition and Convention

Author: Jin Hui
Publisher:
Publish Date: 2004-07-01
Features: This book includes an overview of the MICE industry, MICE and tourism, the conference industry, the exhibition industry, incentive travel, special events, MICE economy, the MICE industry in developed countries, major international organizations in the MICE industry, and trends and talent development in the MICE industry. It systematically discusses the basic theories and contemporary concepts of the MICE industry, provides the latest information on MICE industry development, introduces the development of various markets in the MICE industry, reveals the successful experiences of the MICE industry in developed countries, explores the market-oriented development of China's MICE industry, and predicts the future trends of the MICE industry. The book is innovative in concepts, information, approach, and experience, demonstrating strong professionalism, systematicity, contemporaneity, practicality, and foresight. It is suitable for teaching in universities and colleges for MICE management, tourism management, and other related majors, as well as serving as a reference for MICE industry professionals and those seeking MICE industry qualifications.