Competitive Strategy

Author: Porter, Michael; Chen, Xiaoyue
Publisher:
Publish Date: 2003-01-01
Features: This book is considered a landmark work in the field of competitive strategy. Upon its publication, it fundamentally changed and greatly deepened people's understanding of corporate strategy. Its ideas have become increasingly important, and its core concepts and terminology have now become the basic language of management. Since its publication, the book has been translated into 19 languages. As of the beginning of 1998, it had been printed 60 times in the United States, making it a must-read for every MBA and manager.
This book begins with an introduction to a set of comprehensive methods and techniques for analyzing industries and competitors, then systematically examines the competitive strategies in fragmented industries, emerging industries, mature industries, declining industries, and global industries. The latter part of the book introduces analytical techniques required for companies to make major strategic decisions, such as vertical integration, business capability expansion, divestment, and entering new business areas. It helps managers predict and prepare for sudden actions by competitors, new entrants in their own industry, and transformations in the industry structure.